Sustainability at Curoq is where Elegance meets Responsibility

At Curoq, we believe true luxury doesn’t compromise the planet—it elevates it. Our commitment to sustainability goes beyond aesthetics, integrating respect for nature and intentional choices into every design. Here, beauty meets purpose. We carefully curate materials that honor both the earth and our craft, creating spaces that embody timeless elegance with a conscience. Discover how Curoq redefines luxury through sustainable practices and mindful innovation, crafting a future where design is as thoughtful as it is inspiring.

Natural Clay plasters

At Curoq we specialise in sustainable clay plasters that are not only visually appealing but also environmentally friendly. With our expertise and attention to detail, we curate a range of clay plasters that are perfect for both residential and commercial spaces. These clay plasters are made from natural materials, ensuring that they have a minimal impact on the environment. Curoq's commitment to sustainability is evident in our careful selection of ingredients, which are sourced responsibly and produced using eco-friendly practices by our suppliers.The clay plasters are not only durable but also provide excellent insulation, regulating temperature and humidity in the space. 

Clay plasters at Curoq are both an art form and a sustainable outlook. With their organic textures and eco-friendly properties, they create timeless, breathable spaces that blend beauty with responsibility.

Eco-Friendly: Made from natural, non-toxic materials with minimal energy consumption in production.

Breathable & Healthy: Regulate indoor humidity and air quality, creating a comfortable and mold-free environment.

Durability & Longevity: Clay plasters are highly resistant to cracking and wear, ensuring long-lasting beauty with minimal maintenance.

Thermal Regulation: Naturally regulate temperature, making spaces more energy-efficient and comfortable year-round.

Clay for Architecture

Matteo Brioni is a visionary in sustainable design, creating clay plasters that blend natural beauty with ecological responsibility. His plasters offer breathability, durability, and moisture regulation, transforming spaces with an organic, luxury finish while minimizing environmental impact.

The Furla store - Milan

David Chipperfield’s Furla Headquarters in Milan features Matteo Brioni’s clay plasters, combining timeless design with sustainability. The natural, matte finish of the plasters adds warmth and texture, while their eco-friendly properties enhance the indoor environment. This collaboration showcases the perfect fusion of elegance and environmental consciousness, reflecting Curoq’s commitment to luxurious, sustainable materials.

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Discover the use of clay plasters in the Sulwhasoo Flagship Store and Osulloc Teahouse for its sustainable and aesthetic qualities. It creates a natural, breathable environment, enhancing wellness and reflecting Curoq’s commitment to luxury and sustainability.

Our designs are inspired by the principles of Wabi-Sabi, celebrating beauty in imperfection, and Japandi, where minimalism meets sustainable functionality. By embracing nature-inspired aesthetics, we foster spaces that nurture both the mind and the planet.

At Curoq, the Spirit of Clayworks blends nature, sustainability, and innovation. We honor ancient traditions while creating meaningful, eco-conscious designs that inspire and connect.

Self-Portrait’s London store, designed by Han Chong and Andreas Kostopoulos, blends minimalism and natural materials, featuring mirrored surfaces and Cornish clay walls in a 200-square-metre space.

Rammed earth, with its monolithic structure and textural depth, imparts a timeless, sustainable elegance at Curoq’s architectural vision.

Bespoke Clay surfaces

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Patterns inspired by the frescoed walls of Italy, where each trace of plaster
unveils a new layer of hidden history.

Discover the fusion of nature and innovation. La Pietra Compattata brings reimagined stone textures to Curoq, offering unmatched elegance and sustainability. Craft timeless spaces with our curated, luxurious surfaces—where artistry meets responsibility.

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Discover materials that embody sustainable elegance with La Pietra Compattata, crafted from 100% recycled content. Request a catalog to explore.

Graphic silhouettes cut from pre-existing forms
to create new narrative weaves

Ri_Tagli

Sustainable Leather

Curoq is on a pursuit to create sustainable leather, collaborating with renowned designers Norm Architects and Tom Dixon. The goal is to develop leather products that are not only high-quality and stylish but also environmentally friendly. Through innovative design and responsible manufacturing by Sorensen, Curoq aims to reduce the environmental impact of leather production while still delivering luxurious and durable products.Norm Architects and Tom Dixon bring together expertise in sustainable design and luxury craftsmanship, ensuring that the resulting leather goods are not only visually stunning but also ethically produced. 

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Shou sugi ban

Shou Sugi Ban, a traditional Japanese wood-charring technique, enhances sustainability by naturally increasing wood’s durability and resistance, eliminating the need for chemical treatments.

Discover sustainable sintered stone at Curoq—resilient, eco-friendly, and perfect for any space with its lasting beauty and strength.

Neutral tones and geometric lines give this home its unique character. Vertical brise soleil, a refined fence, and a bold sintered stone-framed window create a striking, harmonious design.

A seamless blend of Moroccan heritage and modern design. Together with Samir Mazer, we transform timeless Zellij craftsmanship into bold, contemporary creations.

A bold fusion of tradition and modernity, Traces transforms Zellij into timeless, contemporary art for your spaces.

Unique art work

An ode to contemplation

At Royal Mansour, Casablanca, L’Envol reflects the city’s essence—triangles for its architecture, muted hues for the medina, and a design symbolizing the hotel’s rebirth. Discover more with us and consult us to create a masterpiece for your space.

Handcrafted using 12th-century techniques, our zellige tiles are sustainably fired, hand-cut by artisans, and feature exclusive designs by Samir Mazer. Pre-assembled for easy installation, they bring timeless Moroccan artistry to your space.

Curoq brings the allure of carefully curated mood boards to both private homes and hospitality spaces, utilizing extraordinary materials and finishes crafted by skilled artisans and artists. The result is a unique and luxurious ambiance that elevates any interior, adding a touch of sophistication and elegance. With bespoke materials in extra ordinary finishes and details, Curoq’s attention to detail and commitment to quality shines through in every aspect of our work. 

THE CURATED

Discover a realm where luxury materials transcend the ordinary. The Curated is a meticulously crafted selection from our collection, each piece chosen for its elegance, rarity, and unmatched quality. Immerse yourself in a world of textures, finishes, and artistry that speaks to refined taste and elevated design. Explore The Curated and uncover the essence of sophistication tailored to inspire and transform your spaces.

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